Guided by La Giraldilla, symbol of the city of Havana, Internet users are shown―in Spanish and English―a brief overview of part of the history and production of Havana Club rum. Benefits offered by the virtual tour of the Museum dedicated to this authentically Cuban product.
This interactive visit is an invitation to freely browse the museum’s rooms with the help of a menu that indicates each of the spaces. It also has a selection of audiovisual materials that gives visitors the chance to delve into details of our products’ production, history and cocktails, Yenia Gómez, head of hospitality of Havana Club International S.A., explains.
The specialist adds that since it is on the website of the Havana Club Rum Museum www.havanaclubmuseum.com, Internet users have the possibility of reserving online their visit and access to the different services.
The virtual tour becomes a pleasant way to attract the attention of people from all over the world who may well know the museum from a distance, or decide to visit it on a future stay in Cuba.
Important elements of Cuban architecture, culture and identity in general stand out, says the expert.
She added that, in particular, the benefits of the island’s soil and climate are made known, important factors in obtaining sugar cane, the current production process of Havana Club, respecting the rum tradition in Cuba, the preponderant role of the Masters of Cuban Rum throughout the production process and the benefits of the different products of the brand.
“Presenting a virtual tour of the Havana Club Rum Museum on its website allows visitors who are organizing their trip to Havana, to know the rich experience gained by the inclusion of this Museum in their program. The virtual tour also allows those who have not yet decided to visit Cuba to learn about Cuban rum and especially Havana Club Rum as an intrinsic part of Cuban culture,” says Sergio Valdés, director of Market Development of Havana Club International S.A.
He explained that the decision to create it had already been made before the COVID-19 pandemic due to the growing importance of the internet in communication. However, due to the limitations imposed by this disease, the virtual tour opens at the precise moment of greatest demand for information through the networks.
We’re talking, without a doubt, about a valuable tool to learn up close and firsthand the history and evolution of El Ron de Cuba.