The launch of the country's first smoked rum: Cuban Smoky, and the limited edition Havana Club 1519, a tribute to Havana on its 500th anniversary, will characterize the presence of Havana Club International S.A. at the Havana International Trade Fair (FIHAV 2019).
A visuality that reflects the tribute to the Cuban capital in its half millennium will be the highlight of its stand. In addition, the strength and diversity of the portfolio will be demonstrated in terms of the Havana Club brand and other imported brands sold by the company, as a result of the alliance with the French group Pernod Ricard, the second largest distributor worldwide, said Mirelis Acosta, head of Strategic Marketing & Communication.
Hence, within the design concept, a whole side window is contemplated where priority brands of the French group such as Chivas Regal, Jameson, Ballantine’s, Absolut Vodka, Campo Viejo and Beefeater, among others, will be exhibited.
A space will also be dedicated to highlighting the products of the Iconic Collection of Havana Club: Añejo 15 Years, Unión, Tributo and Máximo. The Selección de Maestros will also be exhibited with its newly changed image, added the specialist.
Cocktails such as the Daiquiri, the Cancha and other interesting proposals will capture the attention of the participants. Therefore, Havana Club International S.A.’s stand will be a space for celebration and socialization.
Havana Club International S.A.’s digital work will also play a leading role in FIHAV 2019 with the promotion of its website, recently released at the Varadero Gourmet Festival, and that seeks to connect more with the users of the Cuban intranet.
As Mirelis Acosta affirms, the Havana International Trade Fair is a favorable space for the strengthening of public relations, the meeting between vendors, customers and suppliers to close business deals or establish new agreements, and the link with the media is reinforced.
The company will opt for a Quality Award with the Cuban Smoky and Havana Club 1519 products. The latter will also compete for the Design Award. They also aspire to the Integral Award for Communication and Free Stand Design.